Marketing for Dental Practices
Tammy Swankowski co-owns MarketSpark, a marketing agency in Leesburg, Virginia. MarketSpark specializes in digital strategies, affordably and effectively targeting a defined target audience. A suite of services rounds out the ability to connect with potential patients as they search and make choices about dental care. These services include search, content marketing, and social media marketing, as well as website design.
A graduate of the University of Virginia, Tammy has worked in marketing for over 30 years, including print, radio, and digital marketing. A medical “wannabe”, she has always been drawn to the dental/healthcare profession. She enjoys uncovering the challenges dental and medical professionals face in growing their practice and working to help them with proven solutions.
In regard to marketing, the dental world has changed dramatically over the years. Marketing once frowned upon, is now a necessity. Dentists are typically not comfortable making marketing decisions. It is very rewarding to take marketing off a provider’s plate, allowing them to focus on their passion, while Tammy and her team put the pieces together that result in growing their practice.